36342 Highway 78, Julian, CA 92036

Historic Banner Store at Banner Ranch – A Backcountry Landmark Step into a piece of San Diego backcountry history with the Historic Banner Store at Banner Ranch, a long-standing and well-known business along scenic Highway 78. Ideally situated between the charming mountain town of Julian and the high-desert community of Shelter Valley, the property is also near the Pacific Crest Trail at Scissors Crossing, making it a familiar and welcome stop for locals, travelers, hikers, and visitors exploring the region. Rich with Old West character, the Banner Store offers a distinctive saloon-style atmosphere, complete with pool tables and a relaxed setting reminiscent of the area’s colorful past. Current retail offerings include beer, tobacco products, packaged foods, local trinkets, souvenirs, and other convenience items, providing a variety of goods for both area residents and those passing through. Its location along Highway 78, a popular route connecting the mountains to the desert, provides excellent exposure to recreational and destination traffic throughout the year. Surrounded by the rugged beauty and history of San Diego County’s backcountry, the Historic Banner Store is more than a roadside business—it’s a recognizable local landmark with authentic character and a story all its own. A unique opportunity to own and continue the legacy of an established backcountry destination while exploring the future potential of this one-of-a-kind property.